1.    Fish aren’t in the area. Lack of fish may be related to air and water temperature, breeding predators, pollution, dead water with no oxygen, and barometric pressure.

2.    The fish aren’t feeding. This situation may be related to air and water temperature, breeding predators, pollution, dead water with no oxygen, and barometric pressure.

3.    You have the wrong bait or lure.

4.    You have the wrong size or color lure.

5.    You may be in water that is too far from their temperature comfort zone.

Don’t waste time. Try a few bait changes then move the Fish Magnet to another location.

Other than the above we haven't figured out a way to make them jump into your boat yet so you still have to catch them using good fising techniques!