1.   Chirping Sound (outer ring one)

Fish rely on sound to detect distant circumstances. Water may be dark, murky, or full of weeds and obstacles that obscure their vision. Fresh water fish probably perceive the MagnaBait’s chirping or croaking sound as a crayfish or similar food. Salt water species will likely recognize it as a shrimp or lobster. Water is very efficient with sound which travels about five times faster than in air. In our TV ad we talk about the MagnaBait covering an area the size of a football field. It can actually be detected by some fish several times that distance, but to be conservative, we feel that the smaller distance is more generally appropriate to advertise.